The name Florès means flower and symbolizes blossoming, renewal, and vibrancy. Exactly what we stand for with the hotel and the bar. Located on Bloemendalstraat, with a logo inspired by the Zwolle tulip.

In the 28 rooms, you can sink into the comfortable beds, and the bar is the ultimate spot for a game of backgammon, a delicious cocktail, and the best travel stories. You will also find locals working remotely, meeting their networks, teams cheering on their successes, or date nights that we inject with just that little extra flair.

The hotel's branding and interior are fully curated in collaboration with the Amsterdam lifestyle brand Anna + Nina. Lots of fabrics, rich prints, and warm materials. Even the smallest details, such as the tableware in the bar and the accessories in the rooms, bear the recognizable signature of Anna + Nina and reinforce the boutique feel. Hotel Florès opens its doors in the summer of 2026. Do you want to be the first to know about the opening, sneak peeks, and reservation options? Be sure to check our social media.